Digital marketing

Internet marketing is one of the most important factors in building a successful e-business model. We offer targeted user-focused e-marketing solutions based on a consistent and long-term strategy.

Digital marketing (strategy and plan creation, implementation, results tracking)

9 out of 10 modern consumers search for information online, making digital marketing a vital e-commerce tool for small, medium, and large businesses alike. Internet marketing involves so much more than just social media campaigns, adwords, SEO (search engine optimization) or newsletters. It allows you to successfully compete in today’s market and expand your business internationally.

Compared to traditional advertising, e-marketing is not only cheaper, but also more effective. The audience is selected according to their areas of interest – target words entered in search engines, hobbies, age, gender, and location. A message based on traditional marketing, on the other hand, can reach many people to whom it may be completely irrelevant. In addition to that, e-marketing is easier to measure and has a better return on investment and conversion rates.

Setting goals and preparing a targeted e-marketing strategy

The goal of every business is to make a profit, so in order to work successfully, companies must constantly monitor the environment, look for effective solutions, and focus on the value created for the consumer. To do this, it is essential to set targeted goals, prepare a coherent digital marketing strategy, and consistently track and measure results.

Digital marketing allows you to evaluate your company’s activities and the factors influencing it in the digital space. After analysing consumer segments and the positioning of a product or service in the market, we select the most effective e-marketing channels, plan and execute advertising campaigns, optimally allocate the budget. Digital marketing is an advertising process in which professional help can not only save you money, but also help you achieve long-term results.

Some of the digital marketing tools:

  • Search engine optimization (SEO);
  • SEM (Search Engine Marketing) and Pay Per Click (PPC) advertising;
  • Social network marketing (Facebook, Instagram, Linkedin);
  • Content marketing;
  • Influencer marketing;
  • Email marketing;
  • Affiliate marketing;
  • Viral marketing.