Digital marketing (strategy and plan creation, implementation, results tracking)
9 out of 10 modern consumers search for information online, so digital marketing is a vital e-commerce tool for both small and medium and large businesses to compete successfully in today’s market and for international expansion. Internet marketing involves much more than just social media campaigns, adwords, SEO (search engine optimization) or newsletters.
Compared to traditional advertising, e-marketing is not only cheaper, but also more effective. The audience is selected according to the areas of interest – target words, hobbies, age, gender, place of residence entered in search engines. When, meanwhile, a message based on traditional marketing can reach many people for whom it will be irrelevant. Also, digital marketing is easier to measure, has a better return on investment and conversion rates.
It is important to set goals and prepare a targeted e-marketing strategy
The goal of every business is to make a profit, so in order to work successfully, companies must constantly monitor the environment, look for effective solutions and focus on the consumer and the value created for him. To do this, it is essential to set targeted goals, prepare a coherent digital marketing strategy, and consistently track and measure results. Digital marketing allows to evaluate the company’s activities and the factors influencing it in the digital space. After analyzing the product or service positioning in the market, consumer segments, we select the most effective e-marketing channels, plan and execute advertising campaigns, optimally allocate the budget. Digital marketing is an advertising process in which professional help can not only save, but also achieve long-term results.
Some directions in digital marketing:
- Search engine optimization (SEO);
- SEM (Search Engine Marketing) and Pay Per Click (PPC) advertising;
- Social network marketing (Facebook, Instagram, Linkedin);Content marketing;
- Influencer marketing;
- Email marketing;
- Affiliate marketing;
- Viral marketing.